How do you explain the consumer that this product is different from anything that has been done before? To make them see at first glance the exceptional character of a drink they can neither smell not drink, the role of the bottle was naturally paramount! Not only as a container but as carrier of the values of innovation, excellence and luxury which make Grey Goose unique. The new brand demanded:
- a packaging that was both leading-edge and high-end,
- a simple design, both modern and timeless
- a sophisticated decoration to affirm its « luxury » positionning.
